Website and ordering mealsīlue Apron has a fuss-free website with simple graphics for signing up and choosing plans. Blue Apron continues to attempt to expand its business (selling meal kits at Costco, for example), but the company loses 25% of subscribers each year, due to its problems with fulfilling the high demand, which has increased during the COVID-19 pandemic. However, poor earnings resulted in Wall Street cutting Blue Apron’s stock price in half.
Blue Apron opened fulfillment centers in New Jersey, Texas and California, launched Blue Apron Wine (a direct-to-consumer delivery service), and in 2017, went public, being the first meal-kit subscription service to do so. Realizing this was a fast-growing business, they raised the needed capital and modeled their company off of Hello Fresh, which we also tested and reviewed.
When the company began to have requests for meal delivery, the founders cooked them in a commercial kitchen and delivered the meals themselves. Originally Blue Apron (under a different name) was a mail-order company for upscale kitchen utensils and wine (which they still sell on their website).
Blue Apron has delicious, high-quality food that is easy to prepare, even for a beginner cook. We tested three of Blue Apron’s recipes and compared them to the other meal kit subscriptions we’ve reviewed.
Blue Apron is one of the largest and most popular meal-kit delivery subscription services.
0 kommentar(er)
